Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad ...

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making ...

On Tuesday, video ad platform Pixability launched its own agentic product, which will help marketers more quickly identify ...

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...

Four years and several lawsuits later,, CEO Joanna Drews is more than ready to get HyphaMetrics moving forward again.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Incubeta acquired RocketSource, a consultancy that helps advertisers understand customer behavior using data science and ...

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers.

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and ...