The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

A US state senator has filed a complaint against Whirlpool, Omnicom Group, DDB, São Paulo-based agency DM9 and several other subsidiaries, alleging that parts of her 2018 TED Talk were manipulated ...

Following an international review, Hasbro has handed its Asia-Pacific media business to IPG’s Mediahub effective immediately. The remit covers full-funnel strategy, planning and buying across Hasbro’s ...

The Promotion and Regulation of Online Gaming Bill, 2025, passed by India's Lok Sabha, is poised to redraw India’s digital entertainment economy. Introduced by Electronics and IT Minister Ashwini ...

“It makes huge commercial sense for Dentsu. It’s a bold decision that must have been difficult to make but completely correct.” says Martin Sorrell, matter-of-fact as ever. The founder and executive ...

Momentum shows no sign of slowing. Japan (11%) and International (12.7%) divisions have delivered standout growth for Uniqlo, with South Korea, Southeast Asia, India, Australia, and North America ...

Somasree Bose Awasthi has a long history of working with homegrown Indian companies in the FMCG space; a sharp contrast from many senior marketers in India who typically begin their careers at ...

Discipline: Digital Marketing/Interactive, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile ...