Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want ...