As per the MPA report, the 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a ...

After a successful run in the entertainment industry as an actor, producer and public figure, Irani transitioned into ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in ...

Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and ...

As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say ...

Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office ...

Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being ...

From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of ...

Public broadcaster DD News has made a significant jump in the prime time slot, Sudhir Chaudhary, anchor of the channel's ...

According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise ...

Speaking to e4m, Manoj Dhobal said that while broadcasters have implemented the price hikes, DTH platforms cannot pass the ...

As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted ...