Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research from GrowthLoop and Ascend2. The report was based on data ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...