In her new role, Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to ...

This article, Charter ad business Spectrum Reach partners with PubMatic, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.

Customer Data Reach has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized ...

When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers ...

Spectrum Reach, the advertising sales business of Charter Communications, today announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the ...

Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full access to performance data. ARO sources its broadcast ad log data from ...

"Spectrum Reach wants businesses of all sizes to be able to deliver ads with both ease and accuracy," said Jason Brown, Executive Vice President, Spectrum Reach.

Spectrum Reach offers access to more than 450 streaming and traditional networks and publishers and is already a leading streaming solution in its footprint, reaching nearly 90 percent of viewers ...

Spectrum TV Select customers will soon get access to Hulu included in their subscription, as Freeform, FXX and other channels ...

NEW YORK, March 18, 2025 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, today announced the full-market rollout of its newest planning tool, Audience ...