State Farm's mascot, Jake from State Farm, debuted in NBA 2K22, per details emailed to Marketing Dive. The latest edition of the popular NBA 2K series launched on Sept. 10. Jake appears as a ...

Hawks Talon Gaming, the official NBA 2K League affiliate of the Atlanta Hawks, announced the addition of a new virtual mascot, ‘Dat Bird Tally’, that will accompany the team on ...

M&M’s first introduced its mascots on television in 1954. It added the green character, its first female M&M, in 1997, and the company didn’t change the green candy’s design for 25 years.