Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark.

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo.

Last Fall, the University of South Florida unveiled a new academic logo (pictured below). It was met with controversy and pushback from students and alumni. Then in March, the school slightly ...

A new school logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo.