The Enquirer's Going In series examines design and construction projects around the region. This feature focuses on ad agency ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could ...

Digital Marketing & Ad Tech News Unwrapping Google’s ad tech antitrust case—header bidding, Amazon and programmatic markets ...

SEATTLE, April 29, 2025--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually.

It owns well-known ad companies including McCann Worldwide and the ad-buying giant IPG Mediabrands. Omnicom was created in 1986 as part of a three-way merger of ad agencies including BBDO Worldwide.

The agency business delivered solid growth in 2022, but a closer look reveals sharp distinctions in how different agency disciplines performed. Ad Age’s annual Agency Report ranks the world’s ...

If you can't promote the work you've done for your clients, there are still a myriad of ways you can promote your agency. Self-promotion isn't always the easiest thing to figure out—even for ad ...

Ad agency that tapped Dylan Mulvaney for Bud Light in ‘serious panic mode’: source By . Lisa Fickenscher. Published June 4, 2023. Updated June 5, 2023, 9:04 a.m. ET. Explore More ...

WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with ...

The Book Big Ad Agencies Don't Want You to Read: "Hacking Advertising" Reveals How to Slash Ad Production Costs by up to 70% Industry Veteran's Disruptive Blueprint Shows How to Create Better Ads ...