A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Breakout tournament star Gonzalo García scored his third goal of the Club World Cup to power Real Madrid past Juventus 1-0 in the round of 16 on Tuesday afternoon and into the quarterfinals.

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of ...

Al-Hilal secured a spot in the quarterfinals in sensational fashion with a dramatic 4-3 victory against Manchester City on ...

The Gov.UK website is used by millions of Brits for important services, like passport renewals, and the logo for the site has been redesigned as part of a rebrand but people have slammed the cost ...

SEATTLE, April 29, 2025--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

Tombras, a third generation family-owned ad agency on Gay Street, won Ad Age's Agency of the Year. The agency is expanding offices, clients and creative approaches, but it will stay headquartered ...

The deal, which is expected to close in the second half of 2025, would create the world's largest advertising agency, with 100,000 employees and annual revenue of $26 billion.

Mississippi's oldest advertising agency and a staple of Jackson business closed Friday. The Godwin Group, which opened in 1937, closed its doors on Friday, according to former employees, and they ...

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of ...

Two Major Ad Agencies to Merge, Creating Global Giant If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.