Lionel Messi’s Wife Antonela Roccuzzo Puts Adidas’ Squat-proof Clothing Technology to the Test in Optime Collection Campaign
Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...
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The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism
The company was founded by Nazi Party members and keeps a tight lid on its history. But one formidable company remained, until early Tuesday morning, in West’s corner: Adidas. Despite the German ...
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Mercedes chief reveals EXCLUSIVE first look at Adidas F1 merch
The CEO of the Mercedes-Benz Group has revealed a sneak peek at the upcoming team's collaboration with Adidas, teasing the ...
Adidas Reports Fourth-Quarter Sales and Profitability Gains
Adidas reported sales of 5.956 billion euros ($6.2 billion) for the quarter, up from 4.812 billion a year ago. For the full ...