Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

University of Minnesota men's basketball coach Ben Johnson has announced the addition of Kai Shinholster (Philadelphia, Pa.) ...

A first of its kind for a Canadian sports and entertainment company, ICETOM brings together 90 of the top Canadian and ...

Friday night's Washington-UCLA football game will be a formal affair, a Black-Out outing, which is something akin to black tie only -- with the Huskies dressing ...

The Milwaukee Bucks and Toronto Raptors are set for a crucial Emirates NBA Cup clash, both aiming for their third win of the ...

The NBA is buzzing with excitement as the Emirates Cup is set to begin Tuesday night. The Cleveland Cavaliers are on a 12-0 ...

The UK based sportswear retailer brings some of the most exclusive collection of merchandises to the UAE through their newly ...

LaLiga giants Barcelona have announced a new multi-year agreement with kit supplier Nike which will help to further alleviate ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The 2024 WTA Finals in Riyadh has not only showcased impressive tennis but also provided a platform for the players to ...

BTS ‘ V is already gearing up for the Christmas holidays with a special team-up with the Bing Crosby estate. The artist, who is best known for his classic holiday hit “White Christmas,” will see V ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.