Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple ...

IN a time where digital advertising saturates every screen, it's notable that tangible, branded merchandise remains a staple ...

Synthetic products posing as kratom mislead and endanger consumers; AKA urges FDA to take decisive action against violative ...

Lancaster-based Apex Advertising has acquired Hershey’s T.D. Mills Promotional Products, expanding its reach and ...

Disney hired Ron Faris, who spent nine years at Nike, as senior VP of global marketing for Disney Consumer Products.

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

This study focuses on marketing planning for five products in five selected value chains in the five provinces where FFPOs have received prior support through the Forest and Farm Facility programme ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...