Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or how strategic your promotion, it’s psychology that ultimately drives action ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

There are several different ways a nonprofit can get items it can use to spread the word about its existence, cause and work without a significant cash outlay. Often, partnerships can be struck with ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

TheMarketing Homestead Products seriesoffers market gardeners and homesteaders tailored advice for selling their goods. Consider the benefits and drawbacks of joining up with a CSA, renting a farmer’s ...

Promotional items are used at national and regional recruitment fairs, conferences and other events to increase awareness of Morehead State University. They serve to develop brand recognition and give ...