But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with ...

On TikTok, the “guava girl” aesthetic is taking off. Picture this: peachy-pink cream blush , glossy lips, and monochromatic makeup in shades that mirror a tropical sunset . It’s fresh ...

Here's everything that you need to know about the clean girl aesthetic, which kicked off on TikTok in early 2022. ... Here’s a typical example of how the clean girl makeup look comes together.

The rising aesthetic encompasses all things makeup, manicures, outfits, shoes, and accessories. “A cherry mocha girl is in her moody, vibe-y, cool girl cold weather feels,” says Delaney Childs ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Lately, she's been embracing the "clean girl aesthetic" trend, preferring a minimalistic approach where less is more in her makeup routine. "Ngayon, I'm 25. I feel like I'm gravitating towards the ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Scandi girl winter, of course, takes inspiration from the styles that people wear in Scandinavia (i.e. Denmark, Norway, and Sweden) in the winter, during which darkness can last for 20 hours a day.

Serrat’s aesthetic also helped her break beauty industry records. In her 20s, she became the youngest international makeup designer in Dior Beauty’s history.