The wiki describes the overarching aesthetic as an amalgamation of grunge, hipster, kawaii, and VSCO-girl trends, amongst others. SEE ALSO: Tumblr died a slow and painful death. Here's how TikTok ...

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

The Tumblr girl resurrection has subtle changes from its 2014 origins. According to Hailie Barber, a style influencer, “A lot of key pieces of that style have become a closet staple for ...

The archetypal Tumblr aesthetic is difficult to describe, but it’s like the combination of a clumsy graphic collage made out of a Windows 98 screensaver, photos of Greek statuaries, and a ...

The Bowersock Gallery is set to host "Kawaii: American Style," an exhibition that promises to bring a playful twist to the ...

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...