Kesha in May 2025. Chris Haston/WBTV via Getty "When I was writing ‘TiK ToK,’ it was weird, because the dumber it got, the better it got," explained Kesha.

College Bama Rush: 5 sorority recruitment TikTok trends going viral University of Alabama junior Kylan Darnell says her viral TikTok videos have paid for all 4 years of her college tuition ...

The girls who partake in Bama Rush-tok typically will document their days, the outfits they wear to each event and a glimpse into the rush process as they try to join a sorority chapter.

The University of Alabama's annual sorority recruitment event will be held this Sunday Aug. 18 at Bryant-Denny Stadium, where the university's football team holds its games.

It’s sorority rush season at the University of Alabama, which means one thing: Bama Rush is back. Here's how RushTok transformed sorority recruitment.

Since 2021, a critical part of the rushing process for sorority hopefuls at the University of Alabama has involved posting their outfit-of-the-day (or OOTD, for short) to TikTok.

The Bama Rush documentary presents a flurry of colors, music, and Tik-Tok screens set against the deeply personal narratives of women seeking to understand their college context and, ultimately ...

Tik Tok may be a major source of news for people under 30, but the ByteDance-owned social media platform has today been accused of living in the 1950s and worse when it comes to women in the ...

Sydney Thomas, 20, has garnered thousands of followers on TikTok by documenting her day-to-day life in the Alpha Phi sorority at the University of Alabama. But she has now been kicked out.

Despite alumni and cultural pressure to maintain tradition, there have been a handful of attempts to integrate sorority rush at the University of Alabama over the last three or so decades. This is ...

This year’s sorority recruitment is the first to take place after the release of the Max Bama Rush documentary in May, which follows four University of Alabama students during 2022 sorority rush.

Recruitment at the University of Alabama began Aug. 12 and runs through Aug. 20, when those rushing find out whether they‘ve been accepted into their chosen sorority.