The new logo has already been used for Aldi's new Chinese website. It is expected to be phased in country by country – including the US and Britain – from the middle of the year.

One person said: "This logo smells of design by committee as I hope no professional designer is this stuck in the 90ties anymore." Another boldly shared their opinion, writing: "The new Aldi logo ...

Aldi has unveiled a new range of sauces to rival cult sandwich brand Subway, ... and the packaging even features a yellow and green logo. Aldi is well known for its dupes – especially across ...