The marketing campaign to make broccoli rabe the next superfood, with a little help from Andy Boy produce, digital influencer Candice Kumai, TV host Wendy Williams, Jugular advertising and LaForce PR ...

Andy Boy takes broccoli rabe seriously and, because it does, this translated into marketing its brand – or, more accurately, product – persona. “We wanted people to feel like they were dealing with a ...

We’re growing more broccoli rabe now than we used to grow broccoli.” They market it under the Andy Boy label.

Under the Andy Boy label, the company's rabe is now a staple in Northern California markets. Consumers who grew up in Italian homes, eat in Italian restaurants or read Italian cookbooks are buying it.

Candice Kumai, a popular chef who focuses on health and clean eating, is partnering with Andy Boy for a series of pre-roll ads and videos on social media which promote the use of broccoli rabe to fuel ...

Likewise, many markets with good produce departments stock excellent Andy Boy rapini (marketed as broccoli rabe) from California.

Vegetable grower Andy Boy is teaming with ad agency Jugular to introduce an ad campaign around the California-based grower's flagship vegetable, Broccoli Rabe. The concept is designed to position ...

This is a mishmash – but in a good way. Serve it with rice or pasta for a satisfying, easy dinner. Adapted from a recipe attached to a bunch of Andy Boy Broccoli Rabe. Rapini is another name for ...

The marketing campaign to make broccoli rabe the next superfood, with a little help from Andy Boy produce, digital influencer Candice Kumai, TV host Wendy Williams, Jugular advertising and LaForce PR ...