But Apple TV+ has “not done a great job of communicating its value proposition to consumers, especially for a company that is so great at branding in general,” Hub Research founder Jon ...

Apple TV+ needs its own brand independence and clarity to thrive. I’ve argued before that, despite its largely strong content slate, Apple TV+ has all kinds of branding issues.

'Apple’s new iPhone SE will kick off a pivotal year for its smartphone lineup,' he said in his Power On newsletter. '[iPhone SE 4] will modernize its lower-cost model in a bid to spur growth and ...

Whatever the opinions offered on X and in the news media, the one inescapable fact from the “Crush!” episode is that it takes a significant effort to change people's impressions of a brand as strong ...

Apple stock is down year-to-date and its lack of ability to keep its advertisements running could be a problem.

Apple for the second consecutive year won the Harris Interactive’s “Brand of the Year” award in three categories. The company beat out rivals including Google, Samsung and Amazon to earn the ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today.

Due to Apple's brand strength and the company's ability to exercise pricing power in Services, I incorporated a 25 basis points yearly FCF improvement. Author's calculations.

Cutting-edge projects, iconic branding, and more make Apple a coveted employer. Recruiters and career coaches say it's a résumé booster for any applicant. Here's why people are so keen to work ...

To mark its 10th anniversary, Apple Music is launching a 15,000-square-foot, multi-level creative campus in Los Angeles—its ...