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It seems like the logo's been around forever, but Audi didn't always use those four interlocking rings. The company was founded by August Horch after he was ousted from August Horch & Cie, the ...
Audi’s logo has gotten a makeover — or at least updated its look. Of course, the four interlocking rings remain, but they are noticeably flatter. The old chrome look has also taken a hike ...
Audi will drop its iconic four-ring logo in China for a new battery electric car range planned for showrooms by 2030 due to concerns over its brand image.