BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

Shown in the gallery above, the logo features the BMW roundel surrounded by white, red, violet, and blue accents — the colors closely associated with the M brand.

Everyone sees the blue-and-white roundel and already thinks "BMW." The symbol no longer needs the crutch of the letters, and, without them, the roundel is distilled down to its essence, and it works.

\"Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,\" said Sandy McGill, chief designer for BMW DesignWorks. BMW ...

It's not like I dislike the paint scheme that these cars run on track, a pretty straightforward white background accented with the BMW M red/blue/purple.

The special emblem is inspired by the classic logo of BMW Motorsport and features a smaller version of BMW’s logo surrounded by blue, dark blue, and red semicircles on a white background which ...

The girlfriend of an unidentified star White Sox player had her BMW stolen from a gas station near Wrigley Field while on her way to watch the Sox take on the Cubs.

Atlantis Blue is a rather rare color in BMW’s corner. As you probably noticed, when it comes to the blue and white roundel cars, most people go for sober colors like white, black and grey.

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue.