Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...
In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first ...
Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...
An Atlanta pitmaster is fighting "Barbie" maker Mattel as she tries to trademark her "Amanda's BarBeeQue" brand.
Re-energizing Gap Inc. is a task of colossal proportions. But designer Zac Posen says he’s up for the challenge.
Given the global recognition Indian fashion is enjoying, international non-fashion brands were going to make a beeline for ...
John Cena will star in the upcoming Matchbox Cars movie, reigniting childhood nostalgia for many. The Matchbox film follows Barbie’s blockbuster success, grossing nearly $1.5 billion worldwide ...
Batman better watch out as Poison Ivy, the eco-terrorist, is back in Gotham and is getting her very own Barbie Signature doll from Mattel. The Poison Ivy Barbie captures her green-themed aesthetic ...
Mattel’s chief commercial officer and president, told USA TODAY. Based on trending activities shown to resonate with kids, the Barbie World launch includes 10 themed sets: a garden set ...
With a vast licensing network, Wicked is poised to be a major commercial force, following a playbook similar to the success ...
--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq ... initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard's portfolio of franchises with over ...