In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Re-energizing Gap Inc. is a task of colossal proportions. But designer Zac Posen says he’s up for the challenge.

An Atlanta pitmaster is fighting "Barbie" maker Mattel as she tries to trademark her "Amanda's BarBeeQue" brand.

John Cena will star in the upcoming Matchbox Cars movie, reigniting childhood nostalgia for many. The Matchbox film follows Barbie’s blockbuster success, grossing nearly $1.5 billion worldwide ...

Batman better watch out as Poison Ivy, the eco-terrorist, is back in Gotham and is getting her very own Barbie Signature doll from Mattel. The Poison Ivy Barbie captures her green-themed aesthetic ...

Mattel’s chief commercial officer and president, told USA TODAY. Based on trending activities shown to resonate with kids, the Barbie World launch includes 10 themed sets: a garden set ...

August 31, 2024--Mattel Inc.’s (NASDAQ: MAT) Barbie® unveiled the latest Barbie brand campaign titled "Give Limitless Possibilities™" today, alongside 2024 Barbie Role Model and WNBA legend ...

With a vast licensing network, Wicked is poised to be a major commercial force, following a playbook similar to the success ...

--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq ... initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard's portfolio of franchises with over ...