The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

Bayer's booth presents regenerative agriculture products during the seventh China International Import Expo in Shanghai in November. TANG YANJUN/CHINA NEWS SERVICE Bayer Crop Science, one of the ...

Bill Anderson has shaken up Bayer employees’ day-to-day since taking charge in 2023. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site ...