The best Amazon deals of the day are going for under $20. Score up to 50 percent off Lancôme mascara, a spring blouse, a ...

For a minimum-effort-and-maximum-results kind of lashes, Innisfree's Skinny Microcara Zero is that girl. The tiny wand ...

Micellar waters are the unsung heroes of the skincare industry. From the late nights when double cleansing isn’t on the cards ...

There are plenty of cult mascaras out there to choose from, like Benefit's Big Lil Lash Fan Fanning & Volumising Fan Fest ...

For every person who goes to the gym totally barefaced, there’s a dedicated makeup wearer who remains steadfast in their search for the best sweatproof mascaras—and when summer comes around, there’s ...

Love the look of long, full lashes? We do, too! Instead of splurging on pricey extensions or DIY-ing with strip lashes, try a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Perfect for melting away makeup, this affordable moisturizing cleanser is enjoying a moment in the social media spotlight.

Once you get the hang of the wand (and I promise, you will), Refy’s Lash Sculpt really is quite brilliant. It defines and lifts with zero smudging or flaking, holds up impressively throughout the day, ...

Get $78 worth of Too Faced Killer Liner for only $17. This 36-hour waterproof gel eyeliner is smudge-proof, ultra-smooth, and ...

For someone who loves to work out, there’s nothing I hate more than sweating. Between the slick skin, the agonizing heat, and ...

THOUGHT you’d nailed your beauty regime? Even if you’re using all the right products, you might still be damaging your health ...