They also rated the new MSN butterfly logo as the second worst identity of 2009. But AOL scored the best by earning the number one best identity of 2009. AOL recently launched a new brand, more ...

Microsoft's search engine, Bing, will now don a new logo and name, Microsoft Bing. Microsoft announced the shift in a blog post that also goes over Microsoft Bing's charity efforts.

Fast Company notes that the blog Brand New, an influential blog about branding and design, polled its readers to find which were the best and designed logos of 2009. Bing had the dubious honor of ...

Scott Erickson, senior director of brand and creative at Bing, said: “A logo alone doesn’t make a brand and Bing has been a colourful antidote to boring search pages for years.

Microsoft is rebranding Bing to Microsoft Bing. The search engine is getting a new logo as part of a bigger effort to integrate Microsoft’s search work across the company.

Earlier this year, we got a sneak peek of what was considered a possible new Bing logo. Today, it’s official. Bing has a new identity and logo. Using the Microsoft corporate font, Segoe, the word Bing ...

Microsoft readies an upgraded Bing search experience, including a modern new look, a "Page Zero" function and smarter results.

Brand New, hands-down the most influential and well-read blog on branding design, has just concluded its reader survey, which sought to find the best- and worst-designed logos of 2009.

Microsoft has rearchitected its logo and its Bing.com site to reflect the fact Bing is no longer just a search engine on a Web page.

Microsoft’s Bing is still far behind Google. Can a new logo help? Microsoft hopes so, and they’ve just rolled a new logo and design for their search brand, part of a “new, more modern era ...

Microsoft’s Bing may be trying to find itself. The search engine’s website got a makeover on Tuesday with a more streamlined look and a more angular, yellow logo. Skip to content. All Sections.

Microsoft is making significant changes to its Bing search service as it aims to up its challenge to Google, after announcing a new refreshed homepage, new logo and the addition of two features ...