Black mascara is officially over — and no one even batted an eye. Primary Menu Sections. US News. ... The fad follows the popularity of the “clean girl” aesthetic, marked by minimal makeup, ...

It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on Her Campus.

Black mascara has officially fallen out of favor, and it seems no one even noticed. Long, jet-black lashes have become a thing of the past as beauty gurus, makeup artists, and celebrities shift ...

“I like mascaras which give length and volume without clumping and I always find that the drugstore ones just don’t deliver,” ...

The industry moved from the 2016 cut-crease and heavy brows to the clean girl aesthetic right around 2022. And now, ... "Every time I was wearing black mascara, I just felt so done up.

Beauty lovers are ditching black makeup and switching to brown mascara, myself included. Here’s what’s inspiring the up-and-coming trend.

A few swipes of good old black mascara, no doubt brightens the eyes, adding definite dimension to them. It isn't a wonder really then, as to why the beauty product is an absolute vanity bag staple ...

In Australia, the MCoBeauty XtendLash Mascara sells once every 25 seconds. Here, Bustle's beauty editor gives it a try.

So mascara is out, and it seems only natural that eyeliner trends are evolving too. Instead of going all or nothing, however, there are two popular choices: embrace bold colors or go brown. And ...