It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on Her Campus.

“I like mascaras which give length and volume without clumping and I always find that the drugstore ones just don’t deliver,” ...

Black mascara is officially over — and no one even batted an eye. Spindly, jet black lashes are now obsolete as beauty gurus, makeup artists and celebrities ditch mascara for a more natural look ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes.

Long, jet-black lashes have become a thing of the past as beauty gurus, makeup artists, and celebrities shift their focus toward a more natural aesthetic.

Beauty lovers are ditching black makeup and switching to brown mascara, myself included. Here’s what’s inspiring the up-and-coming trend.

The world of beauty may be moving on from the clean girl aesthetic, but if that has been your look for the ages, you won't regret investing in a nice, sleek bottle of clear mascara.

ORLANDO — A survey found Black women were less likely to seek treatment for certain highly bothersome aesthetic concerns, according to a speaker at the American Society for Dermatologic ...

Mascara has long been a staple in beauty routines, offering the promise of fuller, longer, and more dramatic lashes. For many, it’s an indispensable tool in their makeup arsenal. But what really ...

In Australia, the MCoBeauty XtendLash Mascara sells once every 25 seconds. Here, Bustle's beauty editor gives it a try.