I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made candles” business. Then I thought of how to get people to notice my brand.

The average person needs to see a brand logo about eight times before it permanently becomes etched into their memory. By that time, the first impression you made will solidly be entrenched ...

With the start of a new financial year, businesses are reviewing strategies that support brand differentiation, customer ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner ...

Branded Bills, the manufacturer of headwear and custom lifestyle apparel headquartered in Tempe, AZ, has expanded its ...

The most popular custom items on For Your Party include cocktail napkins and matchboxes, said Sari Mintz, the company’s owner, who added that customers spent an average of $500 to $1,000 per ...