I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made candles” business. Then I thought of how to get people to notice my brand.

The average person needs to see a brand logo about eight times before it permanently becomes etched into their memory. By that time, the first impression you made will solidly be entrenched ...

With the right branding, high-quality packaging, and strategic distribution, businesses can leverage custom bottled water as a simple but ingenious tool for long-term brand awareness. Dr. Emily Watson ...