Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

What Is a Business Plan Outline ... keep your audience in mind. For example, your concept statement is for a customer looking for unusual new chair designs to manufacture and sell.

For example, it is not sufficient to say ... client visualize the business and its offerings. Often the business concept statement changes during feasibility testing and business planning ...