A company can use the color schemes of logos to help develop an emotional tie to a product or brand. One company selling juice might use orange to evoke happy feelings about vacations in the ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Using company logos is a great way to enhance the user experience of any quote page, watchlist, or push notification. In a fast paced world, allow users to quickly identify companies by ...

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark.

Yamaha Motor marks its 70th anniversary with a new logo featuring three tuning forks symbolizing its commitment to production ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.