Gen Z's purchase funnel begins not in stores but on social feeds - first they explore, then wishlist, seek peer validation, ...

Devoid of any real competition in India, Instagram Reels is the go-to platform for short-form video content for the country's ...

When filmmaker Abhash Singh began experimenting with Instagram Reels, it felt like a dare. The idea of telling a complete ...

Ajay Devgn’s coming back in full desi swag, and Sanjay Dutt’s bringing that dhol. After a decade of silence, Son of Sardaar 2 ...