Perfetti Van Melle’s chewing gum brand Center Fruit has recently launched a new tennis ball shape gum in pineapple flavour and is going mainstream with promotion through In-Content Advertising ...

The ‘Center Fruit Tennis Ball shape gum’ will hit the stores this week (March 7- 13), a single piece will cost Rs 2 and a multi-unit flow pack will cost Rs 10.

Center fruit has rolled out an ad film to launch its new flavoured chewing gum, 'Xplode'. The film that went on air on 31 October has been conceptualised by Ogilvy & Mather. It features two characters ...