Flyers for the "Tamale Guy" launch party and Chicano Art Festival in Vista lay on a table next to illustrations, Feb. 22, 2024. The "Tamale Guy" origin story has humble and local roots in the ...

Chicano Rap artists and the hustlers behind the scene are among the more grateful. “Japan has been more of an avenue for profit,” says Jaime Diaz, President and CEO of Urban Kings Music Group .