Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

Research from Kantar has explored the performance of two AI-generated Coca-Cola adverts, finding that the principles of ...

The Mousquetaires/Intermarche group announces it won't be able to produce enough plush wolf toys for Christmas due to the ...

McDonald's Netherlands withdrew its AI-generated Christmas ad after global backlash. The commercial, depicting holiday chaos, ...

Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

McDonald's has since removed the advert from YouTube and told BBC News that it was "an important learning" on "the effective ...

I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their ...

An AI-generated McDonald’s commercial meant to capture holiday stress instead sparked outrage, highlighting growing tensions around AI in advertising.

Santa's iconic red suit is a product of evolution, shaped by artists and a Coca-Cola campaign that made him the cheerful ...

New York has made history as the first state to enact a law requiring transparency in the use of AI-generated actors as well ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

As the artificial intelligence debate rages on, New York has signed a landmark law to regulate AI performers and protect ...