At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025 ...

Shares of Coca-Cola Co. KO advanced 1.24% to $70.33 Friday, on what proved to be an all-around great trading session for the ...

The San Jose Sharks announced today that defenseman Marc-Edouard Vlasic will be placed on waivers for the purpose of a ...

This brilliant Star Wars and Coca-Cola collaboration is celebrating some of the galaxy far, far away's best characters and ...

How do you win at Cannes? Jury member Jasmine Presson of Mediaplus North America has this to share.

Bazooka Brands and The Hershey Co., among others, also announce new initiatives, partnerships and accolades. NATIONAL REPORT ...

Cola, has relaunched its “Share a Coke” campaign, aiming to create friendship and lasting memories with consumers.The brand first launched the campaign in 2011, introducing a type of bottle ...

IO Interactive has announced its first-ever IOI Showcase, set to stream live on June 7 at 6:30 am IST. The event follows the recent reveal of the studio’s upcoming James Bond game, 007 First Light.

Coca-Cola Philippines marks the awaited return of its iconic ‘Share a Coke’ campaign for the new generation with exciting experiences to share with ...

The Coca-Cola 600 will be held on Sunday, May 25th at Charlotte Motor Speedway. Learn more about the NASCAR Cup Series race.

The Coca-Cola 600 is one of the four crown jewel races for the NASCAR Cup Series. These four races — the Daytona 500, Coca-Cola 600, Brickyard 400 and Southern 500 — are the four more historic ...