Palona’s approach suggests that customer relationships don’t have to be sacrificed for automation—instead, AI can enhance personalization.

WebEngage formalises a strategic partnership with ALJ Electronics to enhance their omnichannel customer engagement Abdul ...

Most people go to the grocery store for food. Behavioral economist Shijun Gao goes for research. Gao recently joined the university's Department of Agricultural Economics and Agribusinesss.

Shillong’s 4th edition of International Marketing Conference (iMarC IV) brought together the global experts to address cutting-edge marketing challenges and innovations during the conference that ...

Strategic corporate social responsibility (CSR) efforts that are directly related to a hospitality company's core business ...

IIM Shillong's iMarC IV brought together marketing experts to discuss digital transformation and consumer behaviour. The ...

With inflationary pressures continuing to shape consumer behaviors, financial management is the leading priority for UAE ...

Biden-era CIA assessment points to COVID-19 lab-leak theory: CIA Director John Ratcliffe CIA Director John Ratcliffe on the ...

Web3 projects need vibrant communities to thrive, making it essential to overcome fake interactions and cultivate genuine ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

Physicist Walter M. Elsasser and geophysicist Edward Bullard separately propose between 1946 and 1949 that Earth’s magnetic field is a self-sustaining dynamo generated by the movement of fluid ...

Security and privacy concerns must be managed carefully to maintain consumer trust. Technology transforms consumer engagement by enabling personalized experiences through data analytics, AI, and ...