If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content ...

In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from ...

EXCLUSIVE: The new structure of Amazon Studios’ US/Global content operations under Head of Television Vernon Sanders is coming into focus. It involves the creation of three creative development teams ...

Organization is crucial to how people find, navigate, and process information. Imagine reading a menu organized according to the time of day when the item started cooking. Or imagine searching for a ...

Clean URL structure is generally a good practice regardless. — John ☆.o (≧ ≦)o.☆ (@JohnMu) November 22, 2017 So no need to go nuts about this for your SEO and 100% do not change what you have already ...

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...