If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content ...
In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from ...
Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Organization is crucial to how people find, navigate, and process information. Imagine reading a menu organized according to the time of day when the item started cooking. Or imagine searching for a ...
I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must ...
Creating content that ranks involves both art and science. The creativity, writing voice, and style you use make up the art side. Finessing language and clearly conveying information engages readers, ...
La Habra, California – November 24, 2025 – PRESSADVANTAGE – Daren Ng – Marketer shares updated perspectives on search engine optimization as part of his continued work in digital strategy, reflecting ...