“Cracker Jill” is the brand’s newest mascot in 125 years and will take to baseball fields alongside the iconic Sailor Jack image at the start of the baseball season. Frito-Lay launches ...

Frito-Lay is taking a crack at improving America’s favorite pastime. "Cracker Jill” is the brand’s newest mascot in 125 years, an effort to empower women in sports.

Cracker Jack has donated $200,000 to the nonprofit. The organization established in 1974 gets women involved in sports through community outreach, research, financial aid and advocacy.

Move over Cracker Jack. Fans attending a baseball game this season will find a new addition to an iconic ballpark snack brand. Frito-Lay has announced the launch of Cracker Jill to celebrate the ...

Enter Sailor Jack, the patriotic boy, and his loyal dog, Bingo. The company apparently revamped the color scheme of the Cracker Jack box, too: It was now red, white and blue. Military, flag ...

Cracker Jack is changing its lineup to make way for “Cracker Jill,” the brand’s latest mascots in its 125-year history and a way to honor women in sports. According to Today, the new mascots ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

Move over Cracker Jack. Fans attending a baseball game this season will find a new addition to an iconic ballpark snack brand. Frito-Lay has announced the launch of Cracker Jill to celebrate the ...

Move over Cracker Jack. Fans attending a baseball game this season will find a new addition to an iconic ballpark snack brand. Frito-Lay has announced the launch of Cracker Jill to celebrate the ...