Frito-Lay is taking a crack at improving America’s favorite pastime. "Cracker Jill” is the brand’s newest mascot in 125 years, an effort to empower women in sports.

Frito-Lay is taking a crack at improving America’s favorite pastime. "Cracker Jill” is the brand’s newest mascot in 125 years, an effort to empower women in sports.

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

According to Today, the new mascots will appear on special edition bags of the caramel-coated popcorn alongside its original mascot, Cracker Jack, at the beginning of baseball season.

Move over Cracker Jack. Fans attending a baseball game this season will find a new addition to an iconic ballpark snack brand. Frito-Lay has announced the launch of Cracker Jill to celebrate the ...

The company announced last week that it is introducing a new character, Cracker Jill, “to celebrate the women who break down barriers in sports.” ...