Cats in leather jackets, polka-dot pinafores and pastel-coloured cartoons only begin to explain the aesthetic of Japan’s culture of kawaii. Roughly translating as “cute”, kawaii describes ...

I n recent weeks, the internet has been captivated by a new trend that is cute and creative. A few weeks ago, the Ghibli art had taken social media by storm, where people all around the world were ...

Kawaii!! Japan's Culture of Cute; Manami Okazaki & Geoff Johnson; PRESTEL . ... (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as ...

The internet is currently swept up in the Chibi craze, where users are transforming their photos into adorable, 3D-style Chibi figures reminiscent of Japanese gashapon toys. These miniature, anime ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.

Kat Wong, 25, Sammi Wong Kwok-yee, 31, Clare Lau, 26, and Angela Leung Yuen-ting, 30, are devotees of kawaii fashion. Their signature style, known as “Lolita”, hails from the Tokyo youth ...