Delight in this duo of playful desserts! One is a vibrant pastel cake surrounded by rainbow-tipped wafer sticks and topped ...

A DIY art space, a bounce house wonderland and a cat cafe are just a few of the places where you can get your kawaii fix around town.

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever As Hello Kitty’s commercial success expanded beyond Asia, so did her personal profile.

“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation.

The ‘kawaii’ effect Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” ...

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

And it means business. So, what is kawaii and why here and why now? As the Japanese word for cute, kawaii has connotations of shyness, embarrassment, vulnerability, darlingness and lovability.

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

The ‘kawaii’ effect Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” ...