Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

Bohemians' latest kit features Oasis' logo on the front, the latest in a series of collaborations with music icons. Here's a ...

Sunderland have confirmed that betting company W88 will be their new shirt sponsor in what is said to be a club-record deal.

Swindon Town have confirmed their shirt sponsors for next season after two key partners have agreed to extend their relationships with the club. Car parking operator MiPermit will see its logo ...

For a large portion of football fans, “styling” their team colours isn’t at the top of their agenda – football shirts are a show of support, a badge of honour, a uniform, a milestone signifier. But in ...

For many of the same reasons that retro jerseys have become one of football’s most popular subcultures, the shirt restoration market is experiencing a surge. Whether attached to success or pure ...

A man who turned his passion for retro football shirts into a business says he feels he is building a community of like-minded people.

A man who turned his passion for retro football shirts into a business says he feels he is building a community of like-minded people. Shaun Owen set up a shop selling the second-hand shirts at ...

Jeep had been Juventus’ main sponsor from 2012 until the last season, paying €45m in each of the last three years. However, Italian media believe the new agreement may be worth half of that sum.

Five of the 1992-93 shirt sponsors - Commodore, Fisons, ICI, Mita Copiers and Tulip Computers - have since gone out of business. From JD Sports to American Express ...

Now, only one club - Liverpool - are based within 1,000 miles of their shirt sponsor's main base. The average distance between a club and their shirt sponsor's main office in 1992-93 was 1,859 miles.

Beautiful, easy data visualization and storytellingPremier League clubs' self-imposed ban on front-of-shirt gambling sponsors is set to come into effect before the 2026-27 season. But as things ...