WE’RE all guilty of taking some skincare shortcuts here and there. Whether our skincare routine is three or ten steps long, it can be tempting to resort to wipes rather than cleansing the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

This cream works its magic as your hair air dries. Get it from Amazon for $8.39 (also available as a two-pack). 4. Retinol body lotion to enhance your already beautiful skin. It's overflowing with ...

At the end of the day, a new skin tone is birthed every second. So to both future-proof and serve the masses, the beauty industry must keep evolving accordingly—across all areas of skincare, but why ...