Aug. 14, 2013— -- Diet Coke plans to defend its use of artificial sweeteners in a series of new print ads, as part of an effort to reassure consumers about the safety of its products amid ...

While the term “fridge cigarette” is new to the internet’s lexicon, the idea of treating oneself to a Diet Coke break is not.

The original "Diet Coke Break” campaign ran from 1994 to 2013 and famously swapped the stereotypical gender roles depicted in advertising. The spots followed women in the workplace taking a ...

In the last couple of days, a white wall on Stevenson Street at Duboce became the canvas for 12 large “You’re On” Diet Coke ad posters. The simple black, white, gray and red designs feature cans of ...

Gen Z’s version of the smoke break is having a Diet Coke, especially after a TikToker spread the term “fridge cigarette.” The ...

Separate suits target Coca-Cola, PepsiCo and Dr Pepper Snapple, ... Diet soda makers sued over "misleading" ads. By Jonathan Berr. October 19, 2017 / 5:30 AM EDT ...

Although Diet Coke is the third-most-popular soft drink in the country, Coca-Cola wants more. The new campaign is designed to attract men as well as the women who have long been the brand's core ...

The latest ad campaign for Diet Coke, for example, tapped fashion designer Marc Jacobs to design a series of cans. In 2011, Dr. Pepper hit every male machismo cliché in the books, ...

When Bridget Jones's Diary came out in the early 2000s, Diet Coke partnered with the film and used single women in their 30s ...