Hierarchies in girl world are fickle, but powerful. A spot at the top is typically reserved for the beautiful, relatable, and intelligent — ideally armed with an elusive main-character-cocktail ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The ...

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue. One employee described working at the ...

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Influencer Matilda Djerf is breaking her silence.. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...