Ffion highlighted her find in her video with the words: "Your sign to run to Primark for the Djerf Avenue dupe bedding," and mentioned that the Primark set is a bargain at only £18, offering ...

What's On Shopping Primark 'I cried when I saw this £18 Primark bedding as it looks just like designer item' A woman claims you should 'run' to Primark for their £18 bedding that looks similar ...

Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment. Wait, I need more.

Money Shopping & Deals Asda Asda's 'gorgeous' £18 pyjamas 'look like' something Djerf Avenue would sell Shoppers took to social media and claimed they 'can't cope' with the pretty prints on these ...

What's On Shopping Primark Fans of high-end luxury brand say they love Primark's 'lookalike' £11 dressing gown Matilda Djerf fans compared Primark's latest offering to Djerf Avenue's popular ...

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...