And Atlanta would go on to become a major hub for hip-hop's next wave. Artists like Future, Migos and 21 Savage expanded on what Outkast started - and kept hip-hop's focus firmly planted on the South.

By 1995, the cultural and artistic hub that is the South was tired of being put down. It was during that year’s Source Awards that André 3000 of Outkast gave Southern hip-hop its battle cry ...